Product Strategy, Research & Coaching
"Martha is one of those rare breeds you encounter a handful of times in your career. Blending her inherent positivity and enthusiasm, wonderful imagination and a relentless drive for results and successful outcomes - she navigates challenging problems with aplomb.
Martha has a unique ability to quickly get to the crux of issues while simultaneously ideating and prototyping customer-centric solutions. She quickly established rapport with all of our senior stakeholders and consistently exceeded expectations."
Freddie Hill
Former Director of Enterprise Operations Transformation, RBC
Trusted by
About Martha Malloy
I'm a fractional product leader, strategist and discovery coach with over 15 years of experience in technology and digital marketing spanning diverse industries (automotive, healthcare, education, travel, hospitality, retail, CPG and financial services).
I've built brand, product and service experiences for global enterprise companies (BMW, Spotify, Red Bull, Diageo, RBC) and tech startups (Loopio, Q4, Willful, Quill).
Today, I help startups and scaleups unlock new growth opportunities using modern product discovery and lean research practices.
I empower product teams to continuously capture powerful customer insights, proactively evaluate risks and test their assumptions through rapid experimentation. This reduces the time, energy and money it takes to create revenue-generating products people can't live without.
Some of the ways
we can work together
Product Strategy
Create alignment between your business objectives, product vision and roadmap.
Fractional Product Leadership
Perfect for early-stage teams in need of hands-on mentorship and upskilling.
Product Discovery Coaching
Adopt user-centered, hypothesis-driven product development practices.
Discovery Research
Gain a deeper understanding of your users' unmet needs and top problems to be solved.
Evaluative Research
Measure how effectively your product is satisfying the needs of your users.
Service Design
Design your services to deliver exceptional customer and employee experiences.
Here's what our partnership will feel like
"After an intensive 6-week training engagement, Martha proved that she could rapidly embed herself into our product team, understand our unique people, business and product needs as well as make actionable recommendations to improve the way we build our podcast marketing platform.
She brings diverse perspectives to the table, enabling her to provide inspiring, experience-based coaching in product management, user research and design best practices."
Fatima Zaidi
Founder & CEO, Quill Inc.
"Martha's ability to listen, understand, and drive straight to the heart of a challenge helped my team and I craft an effective new approach to product discovery and research. In a very short timeframe, she was able to uncover challenges that the team had been facing for months, and propose new approaches that make us more efficient and effective.
Martha also provided me with direct, actionable coaching to improve my leadership skills in the immediate project but also longer term in my career."
Simone Pereira
Senior Product Manager, Q4 Inc.
"In our space, we deal with highly emotional life situations and when it comes to conducting research it requires the ability to gracefully navigate sensitive topics and unpredictable conversations. It was a great learning experience to witness Martha in her work and after every project, our team received an amazing overview of findings and insights that helped us prepare our product roadmap with confidence."
Kevin Oulds
Co-Founder, Willful
"Martha is a naturally curious, intellectual and creative individual that has the ability to take on any challenge. I have worked with many agency partners over my career, but nothing came close to the intellectual partnership we formed working on a food innovation. She is a strategy powerhouse that can stay focused on desired business outcomes."
Karen Hsiung
Former Director of Marketing, Bellisio Foods
"I had the privilege of working with Martha on a strategy and research Discovery project for RBC. I have benefitted personally and professionally from having worked with her; she is a natural leader who was always willing to provide thoughtful and actionable feedback and coaching.
Her unique way of melding empathy and confidence makes her an unparalleled communicator; able to build consensus and reconcile opposing points of view with ease. She is able to make technology concepts accessible to all audiences and has an infectious enthusiasm for how it can be used to elevate the human experience."
Jenny Wood
Sr. Product Manager, Loopio