A human-centered design strategy & research consultancy


What Freddie at RBC had to say.

"Martha is one of those rare breeds you encounter a handful of times in your career. Blending her inherent positivity and enthusiasm, wonderful imagination and a relentless drive for results and successful outcomes - Martha navigates challenging problems and assignments with aplomb. She has a unique ability to quickly get to the crux of issues while simultaneously ideating and prototyping customer-centric solutions. She quickly established rapport with all of our senior stakeholders and consistently exceeded expectations."

Freddie Hill

Former Director of Enterprise Operations Transformation, RBC

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About Martha Malloy

I'm an innovation strategist, UX researcher and product team coach with a deep love of thoughtful design, collaborative problem-solving and deciphering human behaviour.


By matching the optimal UX research methods to your business goals, I can rapidly generate actionable insights that foster empathy, de-risk product decisions and create experiences that have a positive impact on people's lives.


I apply a hands-on, evidence-based approach to solve complex challenges collaboratively. This includes experience-based training for product teams to build a shared understanding and adoption of UX best practices.


Your team is my team.

Martha Martha Profile Photo.jpg

Some of the ways
we can work together


Discovery Research

Generative research is a powerful tool to gain a deeper understanding of your users' unmet needs, the key problems to be solved and opportunities with the greatest impact on your business objectives,

Evaluative Research

Evaluative research reveals how effectively your product is satisfying the needs of your users by testing the usability, utility, usefulness and desirability of your product or service.

Product Strategy

We work together to create alignment between your business objectives, product vision and roadmap using a custom blend of product-market fit workshops, strategic UX research and user data analysis.

Service Design

Service design is the shaping of service experiences so that they really work for people - end to end.


This entails using human-centered design practices to map out the interaction points between everyone involved: front and backstage, company and customer.  

Product Team Training

Custom experience-based training programs for Product Designers, UX Researchers and Product Managers.


This immersive approach entails identifying people, process and tool gaps followed by delivering targeted training to level up your team's skills, productivity and confidence.

Eligible for the OCJD grant.

Product Leadership

Strategic oversight for organizations in need of fractional design and UX research leadership on an ongoing retainer basis. 


Perfect for companies with early-stage design & research teams in need of operational support and mentorship.

Here's what our partnership will feel like

"After an intensive 6-week training engagement, Martha proved that she could rapidly embed herself into our product team, understand our unique people, business and product needs as well as make actionable recommendations to improve the way we build our podcast marketing platform. She brings diverse perspectives to the table, enabling her to provide inspiring, experience-based coaching in product management, user research and design best practices."

Fatima Zaidi
Founder, Quill

"We have worked with Martha on two different research projects and plan for more. One of the reassuring qualities (among many) that gives us the confidence to work with Martha, is consistency. Every project we received the same professionalism and attention to detail across the board.


In our space, we deal with highly emotional life situations and when it comes to conducting research it requires the ability to gracefully navigate sensitive topics and unpredictable conversations. It was a great learning experience to witness Martha in her work and after every project, our team received an amazing overview of findings and insights that helped us prepare our product roadmap with confidence."

Kevin Oulds

Co-Founder, Willful

"Martha is a naturally curious, intellectual and creative individual that has the ability to take on any challenge. I have worked with many agency partners over my career, but nothing came close to the intellectual partnership we formed working on a food innovation: from client research to brand strategy to marketing campaign. She is a strategy powerhouse that can stay focused on desired business outcomes."

Karen Hsiung
Former Director of Marketing, Bellisio Foods

"I had the privilege of working with Martha on a strategy and research Discovery project for one of Canada's largest banks. I have benefitted personally and professionally from having worked with her; she is a natural leader who was always willing to provide thoughtful and actionable feedback and coaching.

Her unique way of melding empathy and confidence makes her an unparalleled communicator; able to build consensus and reconcile opposing points of view with ease. She is able to make technology concepts accessible to all audiences and has an infectious enthusiasm for how it can be used to elevate the human experience."

Jenny Wood
Sr. Product Manager, Loopio 

Let's work together