In 2017, I joined the mentor community at the DFZ incubator housed at Ryerson University. I love working with startup entrepreneurs to build compelling investor pitches as well as lead UX research and testing initiatives to enhance their product designs.  Currently, I'm working with a startup that specializes in smart assistive devices for individuals with physical disabilities. 

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Martha has been working with our team to shape our the communication and branding strategy for our assistive devices that help support independent living for people with mobility issues. Her coaching has been incredibly helpful to clearly position our brand and refine our messaging for our clients, customers and investors. Martha has a solid understanding of how to distill complex technology into simplified, human language that resonates with our audiences. She has brought a clear, customer-centric focus to our product and this has, in turn, had a positive effect on how we designed our service model within in our system.
— Michael Cullen, CEO of Novalte



I also enjoy connecting with students in the design community by volunteering as an advisor for international design competitions facilitated by the Institute Without Boundaries.