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TECH STARTUp MENTOR

 

I have been a tech startup mentor at the Design Fabrication Zone at Ryerson University since 2017. I love working with passionate entrepreneurs to build compelling investor pitches as well as lead UX research initiatives to enhance their product strategy and design.  Currently, I'm working with the co-founders of Novalte which enables individuals with physical disabilities to live more independently using their smart home device, the Emitto. 

 
 
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Martha has been working with our team to shape our the communication and branding strategy for our assistive devices that help support independent living for people with mobility issues. Her coaching has been incredibly helpful to clearly position our brand and refine our messaging for our clients, customers and investors. Martha has a solid understanding of how to distill complex technology into simplified, human language that resonates with our audiences. She has brought a clear, customer-centric focus to our product and this has, in turn, had a positive effect on how we designed our service model within in our system.
— Michael Cullen, CEO of Novalte
 

DESIGN CHARRETTE ADVISOR

 
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I also enjoy connecting with students in the design community by volunteering as an advisor for international design competitions facilitated by the Institute Without Boundaries.


ANGEL INVESTOR

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In January 2019, I joined an investor accelerator program designed for female corporate and innovation leaders (Female Funders). This unique learning experience will amplify my knowledge of early-stage venture funding. Iā€™m driven by the belief that the more female investors claim a seat the table, the greater the opportunities will be for female startup founders.