EMITTO MOBILE APP: RESEARCH + DESIGN

 

rivet is a mobile clothing concept that offers 3D fit denim using in-app body scan technology and style customization.

This is a 10-week project that captures UX/UI design from top to bottom: ideation, market research, user interviews, proto persona, experience mapping, wireframing, prototyping, user testing, high fidelity design and creation of a responsive marketing website. 

 
 

VISION

Make the fashion retail industry more accessible for all body shapes and sizes.

CHALLENGE

Tall, short and plus size people have enough challenges in life, finding great fitting jeans shouldn’t be one of them.

 
 

APPROACH

Plan, research, ideate, sketch, wireframe, prototype and user test a digital solution in 10 weeks.

SOLUTION

A 60 sec body scan using your mobile device that ensures flawlessly fitting, made-to-measure jeans. Customize the style of jeans to your liking in 5 easy steps.

 

1
THE PROBLEM SPACE

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2
USER RESEARCH

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3
SKETCHING

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4
WIREFRAMING

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5
PROTOTYPING

 
 

6
USABILITY TESTING


7
FINAL ITERATION